Being the "Rock of Boston" and the "Home of Patriots Rock Radio" brings high expections from all it's listeners.
With such a huge listener demographic and exclusive sponsors, the team from WBCN needed a web presense that showcased
its' sponsor promotions and client affliations. After a short search they located Awethentik Media and were impressed
with our previous work and creativity.
To showcase their sponsor's programs and contests, Awethentik developed a strategy and effect advertising format for all of their valuable content.
Advertising Components Considered:
Showcase sponsor brand(s) and marketing messages for effective exposure
Develop flexible designs for multiple marketing platforms
Setup and manage contest entries for data collection and winner notifications
Build upon and emphasize the WBCN Patriots Rock Radio brand